Playbooks and frameworks on ecommerce growth, data integrity, and operational resilience.
Deep-dive playbooks on ecommerce growth, data integrity, and operational resilience.
Attribution isn’t a reporting problem—it’s a decision problem. If your data model is broken, you’re scaling on fiction. This blueprint shows ecommerce teams how to build a reliable attribution data model.
Read article →Acquisition gets headlines, but retention pays the bills. In mid-market ecommerce, a 5–10% lift in repeat purchase rate can outperform a 20% lift in new customer volume.
Read article →Scaling ad spend is supposed to unlock growth. In reality, it often exposes hidden inefficiencies—audience fatigue, creative mismatch, weak landing page throughput, and messy attribution.
Read article →Seasonal spikes don’t break ecommerce brands—unprepared ops does. The surge stresses inventory, fulfillment, customer support, and marketing coordination all at once.
Read article →Most ecommerce teams scale with a patchwork stack: one app for reviews, another for subscriptions, a few for attribution, and a spreadsheet holding it all together.
Read article →Partner with Zendrian to align product strategy, data architecture, and customer engagement.